Just like Google Ad-Sense Amazon.co.uk and Amazon.de recently launched their beta Self-Optimising Links service, which generates contextualised banners once they crawl and have a fair idea about the intent of your page. You'll only get the optimum results of this crawl once you integrate the code into your website and the page is requested 3-4 times.
The links comes in various sizes :
120 x 600
120 x 240
160 x 600
180 x 150
468 x 60
728 x 90
300 x 250
600 x 250
and it's quiet easy to use. Beside the choice of size, other configurables includes :
Color changes
Logo display - On/Off
Product Images - ON/Off
Link Target - Same/New window
Prices - Amazon only/Retail & Marketplace
Border - On/Off
Testing it out
Here's the first test banner..
Hope it caters well for the whole Amazom UK's product range which includes:
Automotive, Books, Classical Music, DIY Tools, DVD, Electronics & Photo, Health & Personal Care, Kitchen & Housewares, Music, Outdoor Living, Software, Toys & Games, VHS Videos, Video Games.