Amazon has just recently emailed their publishers to let them know that they are officially launching their ‘Product Previews’ service to all Amazon publishers.
This has previously only been a beta test with a select group of publishers.
The ‘Product Previews’ allow you to promote Amazon products and give your readers more information about the product that you’re linking to without them leaving your site through a small popup window that opens up when readers hover the cursor over Amazon text or image links.
To add Product Previews you need to a script to your page’s templates and it will automatically convert image and text links that you’ve already got on those pages.
Product Previews are, to my humble opinion, as interesting way to add (advertise) product information on your content pages. At least with these ads the readers are in control as they can make them disappear after they open up.
As a recap, here's some pointers on what Product Previews are.
What are Product Previews?
Product Previews are a portal into Amazon.com - directly on your Web site. When users hover over a preview-enhanced link, either a text link or image link, a small window appears containing valuable content and information about the product you’re advertising. Our test results show that visitors who see a Product Preview have high click-through and conversion rates — helping you earn more fees.
Currently, Product Previews only work with Basic Display Product Links (text and image only). Support for other link types, including served links, may be added in a future release.
To build Basic Display Product Links, go to
Associates Central >> Build Links >> Product Links.
Search and select the product you would like to add. Choose “Image Only” or “Text Only” links.
Follow the instructions on the page to add new links.
The script you will need to add to the page to activate the links is the last step listed on the page.
The code should go after your content and before your closing “body” tag. If your site is built using templates, you can paste this code into the “footer” or other end-of-page template, just as long as it comes after your content and before the final “body” tag. Once the script is added to the page, all Basic Display Links on the page will be activated.
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